Merhaba!!
Nasilsin?
Ben
cok iyiyim.
The journey to greatness sometimes kicks off with a leap of faith and conviction
of success, through thick or thin, rain or sunshine. However, the ultimate goal
is happiness and fulfilment in
whatever you do and MOSHUGAH epitomes
it all.
Her story is that unusual tale of decisiveness and ambition that would
eventually pave way for established grandeur and success. A true story that can
only be fully comprehended by a one on one chat with her. Our exclusive with MOSHUGAH is just a tip of the iceberg
but to get the fully gist you have to hear from the horses mouth.
Hi Mo, Thanks for doing this interview
ASK: Who does the Moshugah
brand design for?
MO: MOSHUGAH
is a womenswear brand. We design for the Ambitious woman who loves to have some
fun and still exude elegance.
The vision is to impact and create a mindset of relevance
for women and be a part of every woman's journey through feminity. It's
fulfilling to know that I am doing what I love, impacting people and making
good earnings from it. If I wasn't doing fashion, I would be doing fashion! LOL
ASK: How important is
fashion designing to you, economically and otherwise?
MO: Fashion for
me is my Purpose. It's almost like air for me
ASK: How did it all start
for the Moshugah brand?
MO:
As Cliché as it may sound, I grew up making paper dresses (I cut myself with
razor blades severally) I would sketch, play dress up as a child, and recreate
some of the dresses my mom bought for me, maybe stitch a button or a rose, cut
the dress shorter or alter the sleeves and she used to be mad at me and report
me to my dad! Fast forward to my university days, I would have family and
friends call for design options, outfit ideas, colour ideas even as far as
fabric shopping. They just trusted me with those things and I enjoyed going all
out to do them you know.
So, in 2015 I quit my 9-5 job and took the risk of setting
up a fashion outfit. Today I'm glad I did.
ASK: What inspires your
creative process?
MO: God
is my utmost inspiration. He Practically makes anything and everything inspire
my creative process. Sometimes, I blink my eyes and in that one second I see an
outfit in my head. Sometimes I dream new designs and I jump out of bed to
sketch. People close to me already understand when I do that. Once I have it on
paper, I proceed on to the best fabric option and the best approach to create
the design.
ASK: What’s set your
brand apart from others?
MO: What
sets MOSHUGAH apart from other brands is our unique eye for detail, creative
designs, quality fabric, client satisfaction (we go all out) and most
importantly, the Proper Fits of an outfit on the wearer. We believe that a
dress should follow the shape of a woman and not the other way around. So
basically, the Value of products we offer to our clients sets us apart from the
crowd.
ASK: How will you
describe African Fashion, what is it to you?
MO:
African Fashion is the richest form of art the world can ever know. Although we
are yet to explore our potentials as we ought to but I do see African fashion
taking over the fashion world.
ASK: Where will your
brand be in 20 years from now?
MO: I
have been expecting this question. In 20 years, MOSHUGAH is already a contented
household name. MOSHUGAH would have become a global brand with outlets in major
cities all around the world. We would have graced Forbes list of world’s most
valuable Fashion brands by Gods special grace.
ASK: Who is your famed
designer?
MO: Who?
Lol. I do have quite a lot but I will pick Michael Costello. I love his
works.
ASK: Favorite mobile app?
MO: Oh!
that has to be Instagram. Yes.
ASK: Best snack on the
go?
MO: Cream
crackers (beloxxi)
ASK: If I was to spend a
day with you as designer, how would the day go?
MO: A
day with me would be fun. I usually have my day planned out the night before
but my typical day Is involves attending to clients, doing fittings,
interpreting designs to my tailors, supervising the processes involved in the
creation of our pieces, attending to clients in between, market runs!! I like
to do fabric and appliqué shopping myself. It's so much fun. And yes we will
get to squeeze lunch in somewhere Lol. You will also experience my different
personality types (I switch) lol. I am fun trust me.
ASK: What should we
expect from the brand from here forward?
MO: We would be
doing a lot more now. We are working on a new collection soon. We are already
getting proposals for some styling projects, we will be stocking with some
major retail stores in Nigeria. We will be more in the face of the people from now,
I promise you won't get tired of us. We will be doing phenomenal stuffs. Stay
tuned!!!!
Contact:
Telephone: 07068583604
Email: shopmoshugah@gmail.com
rolandsmolade@gmail.com
IG: @moshugah
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